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Md. Anamul Hoque

Assistant Professor
Department of Business Administration

East West University, Dhaka, Bangladesh


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Working as an Assistant Professor of Marketing in the Department of Business Administration, East West University. Over ten years of teaching experience in the area of Marketing, Brand management and Communication at graduate and undergraduate level.Completed BBA and MBA degree from the University of Dhaka securing 1st position and 2nd position in the merit list respectively. Characterized as an academic who is enthusiastic, nurturing, empathetic, dedicated and passionate. Aims to pursue a dynamic teaching and research career in education and training contributing to the enrichment of the organization, social change and progress of the country, and well-being of the global society.

University of Dhaka

MBA, Major in Marketing

CGPA: 3.92 in the scale of 4.00

Position in the merit list: 2nd


University of Dhaka

BBA, Major in Marketing

CGPA: 3.98 in the scale of 4.00

Position in the merit list: 1st

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  1. Al Mamun, M., Hoque, M. A., Hossain, M. T., & Yasmeen, F. (2016). Managing the future megacity: an appraisal of knowledge about energy challenges and energy-saving attitudes among households in Dhaka. International Journal of Sustainable Energy, 35(7), 701-721. Taylor and Francis Group.
  2. Foiji, M. H., Hoque, M. A., & Khan, M. B. H. (2019). Strategic Potential    of  e-HRM in Outsourcing HR Functions. International Journal of            Business and Social Research, 9(2), 01-10.
  1. Faruqui, M. F., Hoque, M. A., &Hride, F. T. (2017). Customer Response towards Non-deceptive Counterfeit Brands. Review of Social Sciences, 2(1), 52-61
  2. Hoque, M. A., &Faruqui, M. F. (2017). Equity and Commodity Market Co-Movements in Thailand. International Journal of Business and Social Research, 7(5), 25-38.
  3. MarjanAzmary, Md. Anamul Hoque & Farida Yasmeen (2013). Corporate Leadership Styles in Bangladesh. International Journal of Applied Research in Business Administration and Economics, 3(1): 2-15.
  4. Md. Anamul Hoque, SK Kamal Ahmed &Mahmudul Hasan Fouji (2013). Impact of TV Advertisement on the “Response Process” of the Private Service Holders of Bangladesh. Business and Economic Research, 3(1):427-441. Macrothink Institute publishing.
  5. Md. Anamul Hoque, Md. Farhan Faruque (2013). Consumer Perceptions of Country of Origin in the Bangladeshi Apparel Industry. International Journal of Applied Research in Business Administration and Economics, 2(1): 26-38.
  6. SK Kamal Ahmed, Md. Anamul Hoque & S.M. Jobaer (2013). Effects of Export and Import on GDP of Bangladesh: An Empirical Analysis. The international journal of management, 2(3): 28-37.
  7. Md. Anamul Hoque, Mahmudul Hasan Fouji& S.M. Jobaer (2012). Marketing strategy of cell Bazaar: An analysis in the light of consumer behavior. Jagannath University Journal of Business Studies (JUJBS), Jagannath University, 1(2).
  8. Md. Anamul Hoque and others (2009). The present status of event marketing: A global and Bangladesh view. Journal of Business Studies, University of Dhaka, 30(1).

My Publication will be here (PDF)

  • Energy knowledge and consumption behavior
  • Energy policy
  • Brand equity corporate social responsibility Equity and commodity market  co-movement
  • Tourism and perceptions
Course Outline

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Course Material

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Class Routine

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