Husna Ara
PHONE

Office:   300

EMAIL

hna@ewubd.edu

PERSONAL WEB

Husna Ara

Senior Lecturer
Department of Business Administration

  • M.B.A in Marketing (University of Dhaka)
  • B.B.A. in Marketing (University of Dhaka)
  • Marketing
  • Green Marketing
  • Branding
  • Experiential Marketing

Journal Publication

International

Husna Ara, Nafish Sarwar & Mashruha Zabeen, “A Hypothetical Comparison between Event Marketing and Conventional Advertising”, IOSR Journal of Business and Management, (IOSR – JBM) e – ISSN: 2278 – 487X, p – ISSN: 2319 – 7668, Vol: 15, Issue: 6, PP: 10-13, 2014

National

Mashruha Zabeen, Husna Ara and Nafish Sarwar, “F-Commerce in Bangladesh: Venit, Vidit, Vicit”, IOSR Journal of Humanities and Social Science (IOSR – JHSS), e – ISSN: 2279 – 0837, p – ISSN: 2279 – 0845, Vol: 17, Issue: 5, PP: 01-08, 2013

Conference & Seminars

Nafish Sarwar, Mashruha Zabeen, and Husna Ara, “Optimal Return Period to Encourage the Online Shopping Tendency of Potential Bangladeshi Consumer”, IOSR Journal of Business and Management (IOSR – JBM), e – ISSN: 2278 – 487X, p – ISSN: 2319 – 7668. Vol: 9, Issue: 3, PP: 24-30, 2013

Other

Nayeema Ahmed, Husna Ara & Nusrat Jahan, “Customers’ Perception towards the Essence of Green Marketing in Selected Areas of Bangladesh (Dhaka and Sylhet)”, Journal of Finance and Banking, University of Dhaka, Vol-10, No- 1 & 2, 2012

Fatema Tania & Husna Ara, “International Labor Migration in Bangladesh: Reality, Problems and Recommendations”, Journal of Business, Green University, Vol-01, No- 02, 2011

+ Academic Background
  • M.B.A in Marketing (University of Dhaka)
  • B.B.A. in Marketing (University of Dhaka)
+ Professional Experience
+ Research Interest
  • Marketing
  • Green Marketing
  • Branding
  • Experiential Marketing
+ Selected Publications

Journal Publication

International

Husna Ara, Nafish Sarwar & Mashruha Zabeen, “A Hypothetical Comparison between Event Marketing and Conventional Advertising”, IOSR Journal of Business and Management, (IOSR – JBM) e – ISSN: 2278 – 487X, p – ISSN: 2319 – 7668, Vol: 15, Issue: 6, PP: 10-13, 2014

National

Mashruha Zabeen, Husna Ara and Nafish Sarwar, “F-Commerce in Bangladesh: Venit, Vidit, Vicit”, IOSR Journal of Humanities and Social Science (IOSR – JHSS), e – ISSN: 2279 – 0837, p – ISSN: 2279 – 0845, Vol: 17, Issue: 5, PP: 01-08, 2013

Conference & Seminars

Nafish Sarwar, Mashruha Zabeen, and Husna Ara, “Optimal Return Period to Encourage the Online Shopping Tendency of Potential Bangladeshi Consumer”, IOSR Journal of Business and Management (IOSR – JBM), e – ISSN: 2278 – 487X, p – ISSN: 2319 – 7668. Vol: 9, Issue: 3, PP: 24-30, 2013

Other

Nayeema Ahmed, Husna Ara & Nusrat Jahan, “Customers’ Perception towards the Essence of Green Marketing in Selected Areas of Bangladesh (Dhaka and Sylhet)”, Journal of Finance and Banking, University of Dhaka, Vol-10, No- 1 & 2, 2012

Fatema Tania & Husna Ara, “International Labor Migration in Bangladesh: Reality, Problems and Recommendations”, Journal of Business, Green University, Vol-01, No- 02, 2011