Vision & Mission



To be a leader in higher education and to exalt excellence, innovation and entrepreneurship to transform the society


  • To promote Eastern culture and value and to blend meaningfully Eastern and Western thought and innovation
  • To establish as the institution of choice for excellence in learning, teaching and research
  • To enhance the ability of students to learn throughout life
  • To enhance quality and to ensure advancement

Core Values

  • Freedom to inquire and freedom to think
  • Freedom from discrimination
  • Dignity, respect and fairness to all individuals
  • Honoring ethics and tradition
  • Ownership and commitment, pride in work and achievement

Core Purpose

  • Transform lives for the benefit of society