Ms. Kohinoor Biswas
PHONE

Office:   195

EMAIL

kohinoor@ewubd.edu

PERSONAL WEB

Ms. Kohinoor Biswas

Assistant Professor
Department of Business Administration

  • M.B.A. in Marketing (IBA, University of Dhaka)
  • M.Pharm (University of Dhaka)

* Marketing
* Women entrepreneurship

Journal Publication

International

Saadia Shabnam Lecturer, East West University saadiashabnam79@yahoo.com Kohinoor Biswas Senior Lecturer, East West University kohinoor_sb@yahoo.com , “Export Potential of Bangladesh Pharmaceutical Industry: “,Business Review, Khulna University, ISSN 1811-3788, 2009

M. Sayeed Alam, Assistant Professor Kohinoor Biswas, Senior Lecturer and Kamrul Hassan, Assistant Professor, “A Test of Association between Working Hour and Work Family Conflict: A Glimpse on Dhaka’s Female White Collar Professionals “,International Journal of Business and Management, ISSN no. (print): 1833-3850vol 4, no.5, May 2009 , 2009

National

M Sayeed Alam and Kohinoor Biswas, “Capitalizing on the Regional Potential: A Guide to Enhance Competitiveness of India Inc. “Conference on Global Competition & Competitiveness of Indian Corporate , to be held on May 21-23Kozhikode, India, 2009

M Sayeed Alam Assistant Professor, Kohinoor Biswas Senior Lecturer, and Farhan Faruqui Lecturer , “Challenges in Women Owned Small and Medium Sized Retail Business: A Perspective of Globalization”an edited book \’‘Contemporary Issues in Management Research’ published by Centre for Contemporary Management Research, Bharatidasan Institute of Management, India, 2009

Conference & Seminars

Farhan Faruqui, Lecturer M. Sayeed Alam, Assistant Professor Kohinoor Biswas, Senior Lecturer, East West University,“Gender and Small Business : Entrepreneurship Experiences from Women Entrepreneurs of Dhaka “2nd International Conference on Statistical Sciences, December 26-27, Carlton University of Canada and North South University, Dhaka, Bangladesh, 2008

Other

Kohinoor Biswas, Senior Lecturer, East West Saadia Shabnam, Lecturer, East West , “Strengths and Sustainability of Bangladesh Pharmaceutical Industry: “Journal of Marketing, University of Dhakavol no. 11, 2008

+ Academic Background
  • M.B.A. in Marketing (IBA, University of Dhaka)
  • M.Pharm (University of Dhaka)
+ Professional Experience
+ Research Interest

* Marketing
* Women entrepreneurship

+ Selected Publications

Journal Publication

International

Saadia Shabnam Lecturer, East West University saadiashabnam79@yahoo.com Kohinoor Biswas Senior Lecturer, East West University kohinoor_sb@yahoo.com , “Export Potential of Bangladesh Pharmaceutical Industry: “,Business Review, Khulna University, ISSN 1811-3788, 2009

M. Sayeed Alam, Assistant Professor Kohinoor Biswas, Senior Lecturer and Kamrul Hassan, Assistant Professor, “A Test of Association between Working Hour and Work Family Conflict: A Glimpse on Dhaka’s Female White Collar Professionals “,International Journal of Business and Management, ISSN no. (print): 1833-3850vol 4, no.5, May 2009 , 2009

National

M Sayeed Alam and Kohinoor Biswas, “Capitalizing on the Regional Potential: A Guide to Enhance Competitiveness of India Inc. “Conference on Global Competition & Competitiveness of Indian Corporate , to be held on May 21-23Kozhikode, India, 2009

M Sayeed Alam Assistant Professor, Kohinoor Biswas Senior Lecturer, and Farhan Faruqui Lecturer , “Challenges in Women Owned Small and Medium Sized Retail Business: A Perspective of Globalization”an edited book \’‘Contemporary Issues in Management Research’ published by Centre for Contemporary Management Research, Bharatidasan Institute of Management, India, 2009

Conference & Seminars

Farhan Faruqui, Lecturer M. Sayeed Alam, Assistant Professor Kohinoor Biswas, Senior Lecturer, East West University,“Gender and Small Business : Entrepreneurship Experiences from Women Entrepreneurs of Dhaka “2nd International Conference on Statistical Sciences, December 26-27, Carlton University of Canada and North South University, Dhaka, Bangladesh, 2008

Other

Kohinoor Biswas, Senior Lecturer, East West Saadia Shabnam, Lecturer, East West , “Strengths and Sustainability of Bangladesh Pharmaceutical Industry: “Journal of Marketing, University of Dhakavol no. 11, 2008

Awards

Best paper award in Marketing Track for the paper titled ” A Case Approach to Test The Potentials of Transformation from Informal in to Formal Sector – A Snapshot from Dhaka Metropolis” in the International Conference on Business and Social Science Research, ICBSSR, Bangladesh, September 2015

Awarded 2nd prize for the paper titled” Challenges in Women Owned Small and Medium Sized Retail Business; A Perspective of Globalization” in the International Conference on Contemporary Issues in Management Research, organized by Bharathidasan Institute of Management, Trichy, India 2009

 

Articles ( total 6)

K Biswas, Alam S and Sulphey MM (2015), Work-Family Conflict and Non-Sharing Jobs: The Link Exploredfor Dhaka, East West Journal of Business and Social Studies, vol. 4, January 2015, ISSN 2974-5443

 Kohinoor Biswas, M Sayeed Alam (2011) “Penetrating the Middle Class of the SAARC Region: A Gateway to Competitiveness of Emerging India” Metamorphosis: A Journal of Management Research, Indian Institute of Management Lucknow.  Issue No.1, January-June, 2011, Vol. 10.

Humayun Kabir Chowdhury and Kohinoor Biswas (2011) “The Effects of Country Associations and Price on Consumer Quality Perceptions: A Cognitive Information Processing Perspective”International Journal of Management:  Vol. 28 No. 1 Part 1, March , 2011,

Kohinoor Biswas, M Sayeed Alam ( 2011) “A Nexus between BOP Entrepreneurs and BOP Consumers: A Snap Shot from Bangladesh” International Journal of Research in Commerce and Management , Vol no 2, Issue 3 ( March), ISSN 0976-2183

Biswas, Kohinoor and Shabnam, Saadia (2009), “Strengths and Sustainability of Bangladesh Pharmaceutical Industry: Issues and Prospects”, Journal of Marketing , Vol. 11, June.

 Shabnam, Saadia and Biswas, Kohinoor (2009), “Export Potential of Bangladesh Pharmaceutical Industry: Situation Analysis Using TOWS Matrix” Business Review, Khulna University, July.

Chapters in Edited Book      (Total 7)

Biswas & M.A. Koreshi (2016) “Understanding Television Viewing Pattern: Young Bangladeshi Viewers’ Perspective”. Contemporary Issues in Business Research, pp. 160-177 ISBN 978-984-34-1057-3, vol. 2, December, 2016.

 Biswas, K. and Alam, M. S. (2015), A Case Approach to Test the Potentials of Transformation from Informal in to Formal Sector- a Snapshot from Dhaka Metropolis. Dr. Tanbir Ahmed Chowdhury, Contemporary Issues in Business Research, pp. 61-72, Dhaka. Department of Business Administration, East West University. ISBN 978-984-33-9383-8

Alam S and Biswas K (2015), Market Orientation and Informal Street Food Business: A Snapshot from Dhaka, Retailing- Trends in the New Millennium, ISBN 978-81-8094-165-8, MPJ Publishers

 Ms Kohinoor Biswas, M Sayeed Alam, Imtiaz Ahmed, (2011) “Marketing Practices in the Informal Enterprises: An Excerpt from Dhaka”, Marketing Management ,  APH Publishing Corporation  New Delhi, India . pp 1-9, ISBN 978-313-1217-9

Ms Kohinoor Biswas, M Sayeed Alam,  (2011) “Cooperative Finance : A new Product for Women In Business ”, Women and Development, Novel Corporation, Chennai, India ,  pp 978-81, ISBN 978-81-906512-1-9

Ms Kohinoor Biswas, M Sayeed Alam, (2011) “Chronic Poverty Trap- an  Etiology from Dhaka  and few recommendation “Poverty and Food Security in Rural India, Novel Corporation, Chennai, India ,  pp 273-282, ISBN 978-81-906529-4-6

Sayeed Alam, Kohinoor Biswas, Farhan Faruqui(2009), Challenges in Women Owned Small and Medium Sized Retail Business: Perspective of Globalization”, Contemporary Issues in Management Research, Centre for Contemporary Mangement Research, Bharathidasan Institute of Management, Bharathidasan University, Excel Books, Trichi, India. pp: 169-79, ISBN 978-81-7446-713-3.

Conference papers    (total 11)

Biswas & F.E.R. Fiza (2018) “Sexual Harassment by Educator: A Glance at East West University”. National Conference on Contemporary Changes in Bangladesh Society, Department of Sociology, East West University, Dhaka, Bangladesh. May 12, 2018.

Biswas, M.S. Alam & M.J. Hosen, (2017) “A Case of Success Story from the Street Market in Dhaka”. Conference Reaching consumers of emerging markets, proceedings of the Annual Conference of the Emerging Markets Conference organized by Indian Institute of Management Lucknow (Noida Campus). January 5-7 (2017), pp. 791-794, ISBN: 978-81-928560-2-5. India.

Biswas & M.S. Alam (2017) “Is Informal Economy Pro or Against of Green Economy? A Literature Review on the Debate”. International Conference on Knowledge Transfer, Organized by East West University Center for Research and Training (EWUCRT) with the financial support of UGC/World Bank Academic Innovation Fund, February 17-18 (2017), pp. 26-27. Dhaka, Bangladesh

K Biswas, S H B Shahriar and M Islam ( 2016), Ups and Downs of a Brand ‘Spicy Chicken’ a Restaurant with her First-door Neighbor, East West University: a Case from Dhaka, Bangladesh Conference on Brand Management. Indian Institute of Management, Delhi, India, 16-17 April

M S Alam and K Biswas (2016) Vision with passion Creates a Brand of Restaurant: A Case from Dhaka Bangladesh. Conference on Brand Management. Indian Institute of Management, Delhi, India, 16-17 April

M Sayeed Alam, Kohinoor Biswas, (2011), “Branding for Retail Informal Market: A Road to the Formal Economy” 4th IIMA Conference on Marketing in Emerging Economies, organized by Indian Institute of Management, Ahmedabad , 5-7 January, 2011

M Sayeed Alam, Kohinoor Biswas and Abdus Sattar (2010)“Impact of ‘Confidence’ on Transforming Women Entrepreneurs from Informal to Formal Sector: A Snapshot from Metropolis Dhaka” Presented to the International conference on Knowledge Globalization was organized by North South University, Bangladesh and Knowledge Globalization Institute, USA and Suffolk University, Boston, USA, May 9-10, 2010.

M Sayeed Alam and Kohinoor Biswas (2010) “Marketability of ‘Made in SAARC’ – An Explorative Study on Nominal and Extended Decision Making Situations” First International Marketing Conference (MARCON 2010), Indian Institute of Management Calcutta ,December 27-29, 2010.

Sayeed Alam, Kohinoor Biswas (2009), “Capitalizing on the Regional Potential: A Guide to Enhance Competitiveness of India Inc.”,Global Competition and Competitiveness of Indian Corporate, May 21-23, Indian Institute of Management, Kozhikode and Indian Institute of Management, Luknow, India. pp: 212-15.

Kohinoor Biswas, M Sayeed Alam (2009) “Cooperative Finance; an innovative financing plan for women in business  an experimental study on Dhaka City”, International Finance Conference , Organized by Indian Institute of Management, Calcutta , India, 3-5 December  2009

Saadia Shabnam, Kohinoor Biswas (2009),“Export Potential of Bangladesh Pharmaceutical Industry: Situational Analysis Using TOWS Matrix, Market and Ethics, Association for Management Development in Bangladesh (AMDIB), March 28, Institute of Business Administration (IBA), Dhaka, Bangladesh.

I am text block. Click edit button to change this text. Lorem ipsum dolor sit amet, consectetur adipiscing elit. Ut elit tellus, luctus nec ullamcorper mattis, pulvinar dapibus leo.