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Cracking brand crisis through ‘Brand Aid’


Mar 11, 2020

East West University Business Club has inaugurated, for the second time, 'Brand Aid- an intra university business strategy competition' powered by SPEED. The club has singed partnership, as well, with many companies to make this event a blast! Brand Aid's theme is based on how a company should proceed while facing a brand crisis. Students who have participated in this competition will have a pellucid idea how a brand can have the proper aid required to beat other brands in the market. Every team, consisting of three members, will work to solve variety of branding crisis as they get going onto next rounds.  Around 107 teams have registered initially in 'Brand Aid'; a breakthrough number of teams for an intra university competition and only 30 teams passed through the online screening with their masterly ideas where they had to solve a case based on a telecommunication company. These 30 teams got to attend the second round workshop on 1st March which was arranged to prepare the teams for the upcoming rounds. At the end of this workshop, teams were provided with second round case which had to be presented by their teams on campus at 3rd March. Professional corporate personnel from prominent companies had judged those 30 teams and only 16 teams had been qualified to move on-to the next round, semi-finale which was held on 7th March. Out of 107 teams only 6 teams made their way to the grand finale. A grand gala took place on that very day. On behalf of Akij Food and Beverage Limited, as the chief guest, Khondoker Golam Azam; Cheif People Officer and as the guest of honour, MD. Maidul Islam; Head of Marketing attended the gala and enhanced its significance. At the end of the program top 3 winning teams were honored with trophies. The champion team 'Last Picks' will also be prized with an exciting trip for their refreshment by our trip partner, 'The Paradise Tourism'. The other partners of this event are the photography partner, 'Studio Velvet' and attire partner, 'Formal Point'.

East West University Business Club is hoping to set precedence for business competitions in the students whilst making 'Brand Aid' a real brand.