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CCC Notice Board

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  • Position: Digital Marketing Officer
  • Job summary: Oversee all marketing related initiatives for the hospital, support  building Parkway Hospitals' brand awareness in the Bangladesh market
  • Responsibilities:
  • Brand Guardian & Leadership
  • * Manage brand guide & brand assets for each hospital
  • * Assist Team Leads with project execution and management, including but not limited to positioning, social brand equity tracking, brand roadmap development, relevant qualitative and quantitative research
  • * Approve all campaign assets & collaterals (online & offline)
  • * Co-develop  creative  concepts  with  respective  hospital  team  and  creative  agencies  to  ensure alignment of output with brand strategy
  • * Develop key indicators of success for the monitoring of brand effectiveness
  • Partner/ Key Account Manager
  • * Build effective working relationships with stakeholders
  • * To  generate  Bangladesh  office  performance  analysis  &  business  insights  to  optimize  business decisions
  • * Set the direction and reporting matrix for business performance monthly update Manage Philippine office marketing budget
  • * Set campaign KPl's, tracking & reporting metrics
  • Develop go to market strategy for local B2C Market
  • * Plan and develop hospital marketing strategy to meet business objectives
  • * Develop market positioning & campaign message house for identified audience segments
  • Lead campaign planning and execution to optimize consumer consideration and conversions via campaign content & assets (SEO/SEM,website, social media, editorial)
  • * To identify PR angles for media pitching
  • * To gather patient stories, profile key doctors for content amplification 
  • Requirements:
  • - Degree in business, marketing, branding, communication or related field
  • - At least 3 years of working experience in marketing management or brand consultancy
  • - A proven ability to successfully influence colleagues/stakeholders at all levels across departments is a prerequisite to effective campaign management and delivery
  • - Self-motivated with a positive "can-do" attitude, with excellent presentation, communication, negotiation and interpersonal skills
  • - Passionate about deriving data insights from qualitative and quantitative studies to build holistic brand experiences ,drive data storytelling, and optimize business decisions,
  • - Organized and meticulous, with strong analytical and creative problem-solving skills
  • - Proficient in MS Excel and PowerPoint
  • Application Process: Click here
    Application Deadline: 18 June 2022