Department of Business Administration
Faculty
Faculty of Business and EconomicsAddress
A/2, Jahurul Islam Avenue
Jahurul Islam City, Aftabnagar
Dhaka-1212, Bangladesh
- PhD in Consumer Behaviour
: Cardiff Metropolitan University (UK) - MSc: International Business Management. University of Gloucestershire (UK). Achieved Merit Grade.
- MBA: Major in Marketing. University of Dhaka ( Achieved 1st Position, CGPA 3.95 out of 4.0)
- BBA: Major in Marketing. University of Dhaka ( Achieved 2nd Position, CGPA 3.95 out of 4.0)
- Fellowship of Higher Education Academy UK (FHEA)
- Preparing to Teach in the Lifelong Learning Sector (PTLLS Level 4 Teaching Qualification UK)
An FHEA qualified, self-driven, ambitious academic with the ability to meet deadlines and perform accurate recording and analysis has enjoyed success at an educational institution in working life thus far, seeking her next teaching position. Prepared to work with university policies.
An inspiring and highly experienced business Associate professor on developing and supporting the students. A sincere and organised team member keenly contributed to the growth of her employer institution. A published Associate Professor whose interests include AI, F-commerce, Case studies, and Consumer Behaviour.
Enjoys and finds pleasure in transferring knowledge. Thrive and take pleasure in a challenging working environment and take pleasure in empower and enable students to become competent, successful, and confident individuals through the learning process.
International Academic Reviewer:
Asia Pacific Journal of Marketing and Logistics (Emerald Publishing) From October 2020.
Asia-Pacific Journal of Management Research and Innovation (SAGE) From January 2021.
International Journal of Consumer Studies (SCOPUS, Q1) from December 2020.
British Food Journal (Emerald)
Journal of Islamic Marketing (Emerald)
Computers and Education Artificial Intelligence (Q1)
Publons ID Link: ( Journal Review)
https://publons.com/researcher/4019789/dr-salma-akter/
University Teaching (Lecturer to Associate Professor):
East-West University, Associate Professor. July 2024 - Present
East-West University, Assistant Professor. September 2018 - June 2024.
Member of Departmental Development Committee (DDC)
East-West University, Research and Extension Committee Member (since 2019)
North-South University, Assistant Professor (Part-time MBA) 2018.
London Churchill College, Senior Lecturer, 2014-2018 ( Under-Graduate Programme, University of Bedfordshire affiliated Institute, UK.)
London East Bank College, Lecturer, 2010- June 2011 (Under-Graduate Programme, University of Sunderland affiliated Institute, UK.)
East-West University, Senior Lecturer, (September 2011- September 2012).
Dhaka University, Lecturer, Department of Tourism and Hospitality Management. Lecturer (2009-2010)
United International University (UIU) BBA Department. Lecturer (2006-2007).
7 years of Teaching and Assessment Experience in the UK Higher Education Sector in a completely Multi-Cultural Environment.
RESEARCH EXPERIENCE:
- Attended research seminars and workshops in Research Methodology and Design (Ph.D. 2013-2017)
- Attended training workshop in SPSS for Business Researcher
- Case Writing Workshop, organized by BRAC University Bangladesh. Resource Person was Dr. Michael M. Goldman.
- Workshop on how to publish in ABS Journals. Resource Person was Professor Jonathan A.J. Wilson PhD ( Editor, Journal of Islamic Marketing, Q2)
- Worked with Ph.D. Supervisor (Dr. Lawrence Akwetey) in his project.
Received Extensive Training through attending different Research Seminars in the following areas (Ph.D. Period 2013-2017, UK);
- Academic and Research Ethics,
- Questionnaire Development
- Triangulation Techniques (Both Data & Methodology)
- Research Proposal Writing
- Academic Writing and Critical Analysis
- Research Philosophy and Approach
- Formal Assessment in Higher Education Sector
- Outcome-based Education (OBE).
Consumer Behaviour, Artificial Intelligence, Social Media Influencer MKT, F-commerce, Case Study.
36) Akter, S., Kawsar, M. and Khan, S. Y. (2026). The Significance and Ramifications of Neuromarketing Strategies: An Investigation of Consumer Behaviour Analysis, Prediction and Purchase Intent Assessment. Human Behavior and Emerging Technologies. vol. ahead-of-print, no. ahead-of-print. Publisher: Wiley. SCOPUS Indexed. (Q1)
35) Akter, S., Mahbub, R., and Rahman, A. (2026). Content Marketing in the Digital Era: Understanding the Influence of Blogs and Articles in the Beauty Industry. Contaduría y Administración, Vol. 71, No. 3. https://doi.org/10.22201/fca.24488410e.2026.5844. SCOPUS Indexed.
34) Akter, S., Ashrafi, T., Hoque, M. A., and Talukder, M. A. F., (2026). Shifting Users' Preferences: The Transition from Traditional Paper Money to Digital Currency in a Developing Country. International Journal of Business Forecasting and Marketing Intelligence. Inderscience UK. DOI: 10.13140/RG.2.2.15200.44802
33) Akter, S., Kawsar, M. and Satata, F.F. (2026). Part-I: Displacement, Inequality, and Educational Exclusion in the Climate Crisis. Interdisciplinarity as Method and Mandate: Re-mapping Education in an Era of Climate Displacement. Chapter 4 in the Edited Book, Global Justice and Sustainability: Education at the Intersections of Environment and Migration. Publisher: Springer Nature. SCOPUS Indexed.
32) Mehrab, D.M., Akter, S., Ahmed, M.S., Chowdhury, S., and Faisol, M. (2026) Modelling the Factors Influencing E-Satisfaction and E-Advocacy in Organic Food Services: A Hybrid PLS-SEM and ML Approach. Journal of Modelling in Management. 1-65. https://doi.org/10.1108/JM2-06-2025-0317 .Emerald Publishing. SCOPUS Indexed (Q2).
31) Niloy, A. C., Akter, S., Sultana, J., Rahman, M.A., Sultana, N., Prome, T.I., Isha, N.J., Afroz, M., Zabeen, M., Tabassum, M., Chowdhury, R., and Sarkar, M. (2025) .Can Generative AI be an Effective Co-Teacher? An Experiment. Computers & Education: Artificial Intelligence, Elsevier, Vol. 8. SCOPUS Indexed (Q1). https://doi.org/10.1016/j.caeai.2025.100418. This journal is ranked No.1 as per Scopus-Scimago Journal Rankings 2025.
30) Kawsar, M., Akter, S., and Satata, F.F. (2025). Integrating Digital Twin Technology for Dual Goals: Sustainable Heritage Management and Environmental Sustainability in Bangladesh to attain SDGs 11 and 13. Romanian Journal of Economics, 63(1). https://doi.org/10.13140/RG.2.2.24385.83049
29) Akter, S., and Khan, R. A. (2025). Investigating the Role of Influencer Marketing in Shaping Luxury Brand Perceptions. Journal of Quantitative Methods for Economics and Business Administration. Vol 41. DOI: 10.13140/RG.2.2.18457.48487. SCOPUS Indexed.
28) Akter, S., Hoque, M. A., Chaity, T.A., Ashrafi, T., Ahmed, F., and Chowdhury, Z. H. (2025) Consumer Boycotts and Brand Perceptions toward US/Israeli Brands amidst the Israel-Palestine Conflict. International Journal of Islamic Marketing and Branding (IJIMB). https://doi.org/10.13140/RG.2.2.12481.62561 Inderscience UK.
27) Hoque, M. A., Akter, S., Hafiz, R. and Hoque, I. (2025). Food Marketing through Social Media Influencers: The Impact on Millennials Cohort Consumers’ Purchasing Intention. Asian Journal of Business and Accounting (AJBA), Vol. 18, No. 1. DOI: https://doi.org/10.22452/ajba.vol18no1.1 (Indexed by Web of Science and Scopus Q3)
26) Rahaman, A., Akter. S., and Ashrafi, T. (2025) THE HIDDEN KEYS TO CUSTOMER SATISFACTION IN THE BOOMING CLOUD KITCHEN INDUSTRY OF BANGLADESH. Journal of Quantitative Methods for Economics and Business Administration. Vol. 39. 1-23. 10.46661/rev.metodoscuant.econ.empresa.10517. SCOPUS Indexed.
25) Akter, S., Rahman, A., and Alam, H. (2025) HOW SULTAN’S DINE DEMONSTRATED RESILIENCE IN THE FACE OF RUMORS. IIMS Journal of Management Science, SAGE Publication. EBSCO Indexed International peer-reviewed Journal. DOI: 10.1177/0976030X251379227
24) Akter, S., Sen, A. and Toushin, S. S. (2025). Green Governance: A Route to Enduring Development in a Developing Nation. A Case Study on Bangladesh. IIMS Journal of Management Science, SAGE Publication. DOI: https://doi.org/10.1177/0976030X251371816 EBSCO Indexed International peer-reviewed Journal.
23) Akter, S., Tabassum, F., Ahmed, F. and Ashrafi, T. (2025). Exploring Green Marketing components and their impact on Green Consumer Behaviour. Journal of Quantitative Methods for Economics and Business Administration, Vol. 41, DOI: 10.13140/RG.2.2.14159.34720 SCOPUS Indexed.
22) Akter, S., Salehin, K.M., Afroz, T. and Rahman, A. (2026). Internet of Things (IoT)-based integrated conceptual framework for sustainable soilless agriculture in developing countries to achieving SDG goals 2, 8, 9, 12 and 13. Romanian Journal of Economics. Vol. 62, pp. 321-349. (EBSCO Indexed, International Peer-reviewed Journal) The Institute of National Economy, Romania. DOI: 10.13140/RG.2.2.28452.33928
21) Mahbub, R., and Akter, S. (2026). Exploring the Role of Waste Management Practices in Promoting Sustainable Economic Growth in Urban Communities to Attain SDG Goal 12. Romanian Journal of Economics. The Institute of National Economy Romania. Vol. 62. pp. 234-249. DOI: 10.13140/RG.2.2.17618.62401 (EBSCO Indexed, International peer-reviewed Journal).
20) Rahman, A. and Akter, S. (2025). Leadership and Innovation against Environmental Degradation. In Vig, S. and Pandey, An edited book ‘Sustainable Management, Responsible Leadership, and Corporate Behaviour in the Age of Environmental Crisis’. Springer Nature. DOI: 10.1007/978-981-95-2717-5 SCOPUS Indexed.
19) Rahman, A. and Akter, S. (2025) FROM TRENDSETTERS TO TASTEMAKERS: HOW INFLUENCER MARKETING INFLUENCES CONSUMER DIETARY CHOICES. Contaduría y Administración, Vol. 71, No. 1, pp. 393-419. https://doi.org/10.22201/fca.24488410e.2026.5727 SCOPUS Indexed.
18) Akter, S., Shetu, J. F., Mahbub, F. B., and Nuha, N. T., (2024) ‘Ethical Considerations in AI-Powered Content Writing: A Case Study in a Developing Country.’, Int. J. Business Forecasting and Marketing Intelligence, vol. ahead-of-print, no. ahead-of-print. DOI: 10.1504/IJBFMI.2025.10071996. Inderscience Publication UK. International peer-reviewed Journal.
17) Akter, S., Talukder, M. A. F., Ashrafi, T., and Ahmed, F. (2024). The Effects of Artificial Intelligence and Machine Learning in Consumer Behaviour, Demand Prediction and Chatbots in the realm of Digital Marketing. Int. J. of Business Forecasting and Marketing Intelligence (IJBFMI), Vol. ahead-of-print. International peer-reviewed Journal. Inderscience Publishing UK. DOI: 10.1504/IJBFMI.2024.10068056
16) Rahaman, A., and Akter. S., (2024) The Transformative Role of AI in Reshaping Employment Trends Across South Asia. Romanian Journal of Economics. Vol. 59, No. 2, pp. 48-71. Publisher: The Institute of National Economy, Romania. https://revecon.ro/content/volume-59-2024 ( EBSCO Indexed, International Peer-reviewed Journal ).
15) Akter, S., Arko, N. M. K., and Ashrafi, T. (2024). Hooked by Curiosity: The Zeigarnik Effect Amplifying Customer Loyalty and Brand Advocacy through Thumb Stopper Advertisements. Turkish Journal of Marketing, Volume 9, Issue 3, pp 66-82. https://doi.org/10.30685/tujom.v9i3.196 (EBSCO Indexed, International Peer-reviewed Journal).
14) Akter, S., Shetu, J. F., and Mahbub, F. B., (2024). Impact of Ukraine-Russia War on Online Business in Bangladesh: A Case Study on Book-O-Pedia. Kardan Journal of Economics and Management Sciences (KJEMS), Vol. 7, No. 1, pp 25-41. DOI: 10.31841/KJEMS.2024.156 Publisher: Kardan University. (International peer-reviewed Journal).
13) Akter, S., Ashrafi, T., and Mim, T. A., (2024) The Relationship Between Geopolitical Tensions and Global Trade: An Analysis of the Effect of Russia-Ukraine Conflict on the Bangladeshi Brand Casio Metal. Malaysian Journal of Business and Economics (MJBE). Vol. 11, No. 1, pp. 47-57. https://doi.org/10.51200/mjbe.v11i1.4928 Publisher: University Malaysia Sabah. (International Peer-reviewed Journal)
12) Akter, S. Chowdhury, Z. H. and Ashrafi, T. (2024) Factors Influencing Users’ to Adapt Shariah Mobile Financial Services in an Emerging Economy: A Case Study on Bangladesh. Int. J. of Islamic Marketing and Branding, Vol. 6, No. 2, Inderscience Publishing UK. (International Peer-reviewed Journal) DOI: 10.1504/IJIMB.2024.10064946
11) Akter, S., Talukder, M. A. F., and Ashrafi, T. (2024). Investigating the Key Drivers of Bangladeshi Individuals Pursuing Medical Care Abroad. Journal of Business & Economics (BJBE). Peer-reviewed Journal. Vol. 5, No. 1, pp. 279-300. https://doi.org/10.58481/BJBE/2418
10) Niloy, A. C., Akter, S., Sultana, N., Sultana, J., and Rahman, I. U., (2023). Is Chatgpt a menace for creative writing ability? An experiment. Journal of Computer Assisted Learning (Q1). SCOPUS Indexed. Wiley UK. https://doi.org/10.1111/jcal.12929
9) Niloy, A. C. Bari, M. A. Sultana, J. Chowdhury, R. Raisa, F. M. Islam, A. Mahmud, S. Jahan, I. Sarkar, M. Akter, S. Nishat, N. Afroz, M. Sen, A. Islam, T. Tareq, M. H. and Hossen, M. A. (2024). Why do students use ChatGPT? Answering through a triangulation approach. Computers and Education: Artificial Intelligence. Vol. 6, 100208, ELSEVIER. SCOPUS (Q1) https://doi.org/10.1016/j.caeai.2024.100208
8) Akter, S., Kabir, M. T., and Popy, N. N. (2023). Adaptation of Telemedicine during the COVID-19: Evaluating Perceived Quality and Acceptance. Journal of Business & Economics (BJBE). Vol. 4, pp 187-208 DOI: https://doi.org/10.58481/BJBE2312 (Peer-reviewed Journal).
7) Hossain, N., Kabir, I., and Akter, S. (2023). Rivalry between traditional market and social commerce market and brief study of consumer tendency: An empirical evidence. Romanian Journal of Economics. Vol. 56, No. 1, pp. 63-86. ISSN-L 1220-5567. Publisher: The Institute of National Economy, Romania. https://revecon.ro/content/volume-56-2023 (EBSCO Indexed, International peer-reviewed Journal).
6) Akter, S., Ashrafi, T., and Waligo, V. (2021), Changes in Consumer Purchasing Behaviour Due to COVID- 19 Pandemic. Journal of Marketing and Consumer Research. ( EBSCO indexed, International peer-reviewed Journal) ISSN 2422-8451. Vol. 77, pp. 34-46. DOI: 10.7176/JMCR/77-04
5) Akter, S. (Winter 2017) Review of Influential Factors Driving Organic Food Consumption. Journal of Contemporary Development and Management Studies. (International peer-reviewed Journal) Vol. 5, No. 2 pp 145-154. UK. https://lcc.ac.uk/journal-newsletter/
4) Akter, S. (2017). The Role of Children in The Family Buying Process: A Comparative Analysis between The British Bangladeshi and Bangladeshi Families. School of Management, Cardiff Metropolitan University. Published Ph.D. Thesis. (Total Page No. 584) https://doi.org/10.25401/cardiffmet.20267958.v1
3) Azad, M. and Akter, S. (2009.) Spiritual Tourism Development in Bangladesh: An Overview. Journal of Business Studies. Faculty of Business Studies. Dhaka University. Vol. 30, No. 1, pp. 229-242. http://lib.ewubd.edu/article_index/spiritual-tourism-development-bangladesh-overview
2) Hossain, M. and Akter, S. (2007) Tourism Industry in Bangladesh: The present scenario and prospects. Asian Studies. Department of Government and Politics, Jahangirnagar University. Savar, Dhaka.
1) Akter, S. (2007) E-Commerce in Bangladesh: Preparation and Prospect. IBS Journal. Rajshahi University. ISSN 1561-798X.
11) Kawsar, M. Akter, S. and Satata , F.F. (2025) The Dual-Purpose Digital Twin: Leveraging Virtual Models for Sustainable Heritage Management and Reduced Environmental Footprint. INTERNATIONAL CONFERENCE "HERITAGE CAPITALISATION AND DEVELOPMENT-IDENTITY, INNOVATION, DIGITALISATION, ENVIRONMENT, AWARENESS AND SECURITY" - (HERITAGE – IIDEAS) 2025, under topic-5. INNOVATION IN HERITAGE CAPITALIZATION IN THE CONTEXT OF TWIN TRANSITION (GREEN & DIGITAL). ROMANIA.
10) Akter, S., Salehin, K. M., and Afroz, T. (2025) An Internet of Things (IoT)-based framework for sustainable soilless agriculture in developing countries. The International Conference of Romanian Academy, Institute of National Economy. The International Conference "Resilience and Competitiveness of the National Economies - Under the Sign of Creativity, Crisis and Conflicts" RESILNAT-3C 2025 Edition. Bucharest, ROMANIA.
9) Akter, S., and Mahbub, R. (2025) Exploring the Role of Waste Management Practices in Promoting Sustainable Economic Growth in Urban Communities. Paper presented at The International Conference Resilience and competitiveness of the national economies - under the sign of creativity, crisis and conflicts - RESILNAT-3C 2025. Theme: UNLOCKING GROWTH THROUGH RESEARCH FOR SUSTAINABLE DEVELOPMENT. Bucharest, ROMANIA.
8) Rahaman, A. and Akter. S. (2024) A Study of the Effects of Artificial Intelligence on Employment Trends in South Asia: A Case Analysis. Paper presented at 2ND RESILNAT-3C conference, Romanian Institute of National Economy, Romania, 13-14 June.
7) Akter, S. Sizan, T. R. and Ashrafi, T. (June 2024) Exploring the Potential of Wind Power for a Sustainable Future in Bangladesh: A Journey towards Green Energy.? The International Conference of Romanian Academy, Institute of National Economy. The International Conference "Resilience and Competitiveness of the National Economies - Under the Sign of Creativity, Crisis and Conflicts" RESILNAT-3C. Bucharest, ROMANIA.
6) Akter, S. and Rahaman, A. (2023) Mastering Cloud Kitchen Dynamics: Pizza.us Basabo's Path to Prominence. 3rd Pritam Singh Memorial (PRISM) Conference on Reimagining the Future of Business. BIMTECH. DOI: 10.17492/jpi.bimtech.231102. Noida, India.
5) Shetu, J. F. Akter, S. and Mahbub, F. B. (November 2023) Staying Afloat in F-commerce Platform in an Emerging Economy: A Case Study on Fashion Tunnel. 3rd Pritam Singh Memorial (PRISM) Conference on Reimagining the Future of Business. The Challenges of Leadership, Digitalization, and Sustainability. E-ISBN: 978-81-935730-8-2. BIMTECH DOI: 10.17492/jpi.bimtech.231102. Noida, India.
4) Alam, S. and Akter, S. (2023) Family business and longevity: Does Singara house survive its long sixty years journey through family succession? International Conference of Marketing on Consumer Experience in Digital Era – 2023. Indian Institute of Management Bodh Gaya, Amritsar. India.
3) Alam, S. and Akter, S. (2022) “Planning for Future Expansion or Maintaining the status quo: the 22-year Odyssey of Spondon diagnostic”, 3rd International Conference on “(ICRIEMSD-2022) India The Role of Innovation, Entrepreneurship, and Management for Sustainable Development School of Management, OP Jindal University, Raigarh, Chhattisgarh, India
2) Akter, S. and Alam, S. (2022) “United IT Solutions ltd.: How to revive business in the new business challenges?”, 2nd PRITAM SINGH MEMORIAL (PRISM) Conference Indian Institute of Management, Nagpur, India (IIMN) (2022).
1) Akter, S. M., Haque, and Akwetey, L. (2016), Factors Affecting the Critical Understanding of the Strategies which Children Use to Motivate their Parents in the Family Buying Process: Case of British Bangladeshi Children in the UK. World Academy of Science & Technology (WASET) International Conference (UK).
Journal of Computer Assisted Learning (Q1)
British Food Journal (Emerald) Q1
International Journal of Consumer Studies (Q1)
Journal of Islamic Marketing (Emerald) Q2
Asia Pacific Journal of Marketing and Logistics (Emerald)
Asia-Pacific Journal of Management Research and Innovation (SAGE)
Anti-Terrorism and Radicalization Certificate (UK)
- Certificate on New Specification from Pearson for Business (UK)
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Expert Research & Innovation Advisory Board (2025–2030)
Membership Certificate of ExpertGate (Australia)
Achieved East West University Research excellence Award 2025 in the Faculty level & Department level.
Awarded the Gold Medal for achieving the second-highest rank amongst female students across Bangladesh in the Higher Secondary Certificate (HSC) examination. Combined Merit Position was 9th in Dhaka Board.
Achieved Scholarships in BBA & MBA owing to the Merit position.
Achieved Dean's scholarship several times in Dhaka University.
Since 2022, the QS Higher Education Ranking Authority has nominated me to participate in the voting process for identifying globally top-ranking universities among Asian scholars.
The courses that I teach, Strategic Marketing (MKT 430), Service Marketing (MKT 412), Digital Marketing (MKT 404) and Consumer Behaviour (MKT 410).
FHEA – Fellow of the (UK) Higher Education Academy. Fellowship is awarded to professionals who can demonstrate they meet the criteria of Descriptor 2 (D2) of the UK Professional Standards Framework (UKPSF) for teaching and supporting learning in higher education.
HABC Level 4 Award in Preparing to Teach in the Lifelong Learning Sector (QCF) the UK. License Number TEA96045. Level 4 qualifications are certificate of the UK higher education ( CertHE ) higher apprenticeship. UK higher national certificate ( HNC ).
DFE (Department of Education) Registered Member UK.
Certificate on New Specification from Pearson for Business (UK)
Registered Member of the British Academy of Management Since 2013.
Registered Member of British Library (Reader) Since 2009.
Member of American Marketing Association Since 2014
Member of the University of Gloucestershire, Alumni Association, UK.
Member of the University of Cardiff Metropolitan, Alumni Association, Wales, UK.
