• Akter, S. (2026) 'Cultural Differences in Academic Practices: From East to West', 2nd Annual Michigan Fulbright Symposium, Michigan State University, Michigan, The United States of America, 21 March 2026
  
  
• Akter, S. Hasan, M. (2025) ‘The 'Mru' Language Crisis: A Qualitative Analysis of Indigenous Perspectives on Its Plights and Prospects’, 5th International Conference: Language, Literature, Culture and Crises, Independent University, Dhaka, Bangladesh , 26-27 June 2025
  
  
• Akter, S. (2024) ‘The Use of ChatGPT for Essay Writing Assignments by Bangladeshi Undergraduate Students’, BELTA-NSU International Conference 2024: Re/Envisioning the Paradigms in English Language Education, North South University, Dhaka, Bangladesh , 6-7 December 2024
  
  
• Akter, S. (2024) 'Khalasi and Maloma: A Discussion on Transculturality in Global Presentation of South Asian Folk Music', International Conference on The Trans-Phenomenon in Language, Literature and Culture, University of Liberal Arts Bangladesh, Dhaka, Bangladesh, 15-16 November 2024
  
  
• Akter, S. Islam, P. (2023) 'Studio Ghibli Characters: Beyond the Boundaries of Gender Norms', International Conference on Mapping Gendered Spaces in Language, Literature and Culture, University of Dhaka, Dhaka, Bangladesh, 4-5 May 2023
  
  
• Akter, S. (2020), 'The Linguistic Features in George Orwell's 1984 Portraying Militant Nationalism', 6th Inter-University Student Conference and Cultural Competition: Of Nations and Narrations, (Online) University of Liberal Arts Bangladesh, Dhaka, Bangladesh, 3-4 September 2020

Sultana, A., Sultana, A., Shawon, N. J., Kabir, S., Chowdhury, A. A., & Amran, M. S. (2024). Monkeypox: In Quest of Effective Vaccines. Indo Global Journal of Pharmaceutical Sciences, 14, 11-24.

1. Hadiuzzaman M., Sultana A. (2025). "Evaluation of Phytochemical Profile and Antioxidant Potential of Clerodendrum infortunatum Leaf Extract", 7th International Conference on Integrated Sciences. (25–26 October 2025).

2. Sultana A., Huda M. N., Islam S., Rahman M. R. (2026). "Phytochemical Profiling and In Vitro Bioactivity Screening of Acmella paniculata Leave Extracts", 1st International Conference on Multidisciplinary Research in Sciences (ICMRS-2026). (09–10 January 2026).

3. Huda M. N., Islam S., Sultana A. (2026). "Phytochemical Profiling and In Vitro Bioactivity Screening of Acmella paniculata Flower Extracts", 2nd International Conference on Frontiers in Science: Innovation & Technology for Greener Industry (2nd ICFS:ITGI). (15–16 January 2026).

1. Barua, S., Kar, D., & Mahbub, F.B. Risks and Their Management in Ready-Made Garment Industry: Evidence from the World’s Second Largest Exporting Nation. Journal of Business and Management, College of Commerce, National Chengchi University, Taiwan. 24(1): 75-103. 2018.

2. Kabir, M. & Mahbub, F. B. Factors Affecting the Inflows of Foreign Direct Investment in Readymade Garment Sector of Bangladesh: A Study on Selected Garment Factories at Dhaka Export Processing Zone. Journal of Business Studies, PUST. 1(1): 120-131. 2018.

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  • 1. Mahbub, F.B., Shetu, J.F. and Jahan, N, (2022), ‘A Trend Analysis of Inward FDI between Vietnam and Bangladesh: Identifying How Vietnam is Doing Better’, International Conference on Economics, Business Management & Social Sciences(IACEBMSS), March 09, 2022, Kuala Lumpur, Malaysia. 

• 2. Mahbub, F. B., Kabir, M. and Shetu, J.F, (2021), ‘Factors Influencing the Purchase of Athleisure Footwear in Travel: A Study on Millennials of Bangladesh’, International Conference (Online) on “Nurturing and Transforming Business Practices in Global Village, 30-31 October, 2021, Pune, India. 

3.Mahbub, F. B. and Kabir, M, (2021), 'Impact of Customer Trust in Online Shopping Amidst the COVID-19 Pandemic: A Study on Dhaka, Bangladesh', International Conference on Interdisciplinary Research in Technology & Management (IRTM) , 26-28 February, 2021, Kolkata, India. 

4. Barua, S., Rana, R. H., Arafin, A. and Mahbub, F. B, (2018), 'The Belt and Road Initiative: Evaluating South Asia’s Trade Potential with China', 4th International Conference on South Asian Economic Development, 22-23 February, 2018, New Delhi, India. 

Niloy, N.T. and Islam, M.S., 2020, August. In 2020 Joint 9th International Conference on Informatics, Electronics & Vision (ICIEV) and 2020 4th International Conference on Imaging, Vision & Pattern Recognition (ICIVPR) (pp. 1-6). IEEE.

Rahman, M.A., Mahmud, O., Niloy, N.T. and Siddik, M.S., 2020. ASM Sci. J., 13, pp.21-30.

Ismot Ara Emu, Nishat Tasnim Niloy, Bhuyan Md Anowarul Karim, Anindya Chowdhury, Fatema Tuj Johora, Mahamudul Hasan, Tanni Mittra, Mohammad Rifat Ahmmad Rashid, Taskeed Jabid, Maheen Islam, Md Sawkat Ali

Nishat Tasnim Niloy, Md Rayhan Ahmed, Sinthia Sarkar Ananna, Sanjida Kater, Iffat Jahan Shorna, Sadika Islam Sneha, Md Hasanul Ferdaus, Mohammad Manzurul Islam, Mohammad Rifat Ahmmad Rashid, Taskeed Jabid, Md Sawkat Ali

Mohammad Manzurul Islam, Sanjida Rahman, Nahida Hoque, Md Al Mamun, Md Sultan Moheuddin, Md Sawkat Ali, Mohammad Rifat Ahmmad Rashid, Saleh Masum, Md Hasanul Ferdaus, Nishat Tasnim Niloy, Md Atiqur Rahman

Islam, M., Niloy, N.T., Hasan, I., Rupin, R.J., Chowdhury, M., Fahim, S.F., Ashhab, M.M., Islam, M.M., Ali, M.S. and Rashid, M.R.A., 2024. An Extensive Photographic Dataset to Classify Laptop Components for Automating E-waste Management by Recycling Old Laptops. Data in Brief, p.111122.

Fahim, S.F., Sounok, S.A., Shaeed, N., Orpa, M.H. and Niloy, N.T., 2024, June. Analyzing User Sentiment in Google Play Store Reviews: A Natural Language Processing Approach. In 2024 15th International Conference on Computing Communication and Networking Technologies (ICCCNT) (pp. 1-5). IEEE.

Islam, M., Islam, M.M., Ali, M.S., Niloy, N.T., Chowdhury, A. and Avik, S.C., 2023, December. Ensemble Method for Predicting Student Performance and Dropout Risk. In International Conference on Recent Advances in Artificial Intelligence & Smart Applications (pp. 269-278). Singapore: Springer Nature Singapore.

• Mollah, M. (2026), "Eco-Gothic landscapes, the resistance of dread, and colonial anxiety in Picnic at Hanging Rock," paper presented at Planet LangLit 2026, Green University of Bangladesh, 15–16 January.
• Shefa, N.P. and Mollah, M. (2025), "Intersection of artificial intelligence and emotions in education: investigating the emotional role of AI in Bangladeshi learners’ experiences," paper presented at 3rd TESOL Society of Bangladesh International Conference. Dhaka: Daffodil International University, 5–6 December.
• Mollah, M. (2024), "An ecocritical examination of monstrous modernity in Ray Bradbury’s The Fog Horn and Here There Be Tygers," paper presented at The Trans-Phenomenon in Language, Literature, and Culture. Dhaka: Department of English, University of Liberal Arts Bangladesh, 15–16 November.
• Mollah, M. and Akhtar, T. (2023), "Beautiful corpses: the aestheticised deaths of Ophelia, Porphyria, and Ligeia," paper presented at Teaching English Literature and Interdisciplinarity. Dhaka: East West University and Association of Teachers of Literatures in English, Bangladesh, 28–29 July.
• Mollah, M. (2023), "Improving learner motivation through activities in an English literature class: an action research," paper presented at Teachers Research! Online 2023. IATEFL Research SIG, 17–18 March.
• Easmin, T. and Mollah, M. (2022), "Sultana’s Dream and the vision of sustainable energy: an ecofeminist perspective," paper presented at Ruptures and Resilience: English Studies in the Now. Dhaka: Department of English and Modern Languages, North South University, 4–5 November.

• Mollah, M. (2025), "An ecocritical examination of Ray Bradbury’s The Fog Horn and Here There Be Tygers," Crossings: A Journal of English Studies, 16(1), pp. 118–134. Available at: https://doi.org/10.59817/cjes.v16i1.645 
• Easmin, T. and Mollah, M. (2024), ‘Sultana’s Dream and the vision of sustainable energy: an ecofeminist perspective’. PANINI: NSU Studies in Language & Literature, 10. Available at: https://doi.org/10.5281/zenodo.17523957
• Mollah, M. (2023), ‘Beyond the waking world: the significance of dreams in H.P. Lovecraft’s works’. Spectrum, 17(1), pp. 89–100. Available at: https://doi.org/10.3329/spectrum.v17i1.69003
• Ara, N. and Mollah, M. (2023), ‘English for employability: a study of English at the tertiary level of education’. Journal of SUB, 13(1).
• Mollah, M. (2021), ‘Orwellian dystopias and green plums: the role of folk literature in the face of totalitarianism’. LitWrite Bangladesh, 1(1&2). Available at: https://litwritebd.com/

• Attended and helped organise the 2nd TESOL BD National Teacher Training Workshop 2023 with TESOL Society of Bangladesh and Institute of Modern Languages (IML) on 10 November 2023
• Participated in a workshop on Sustainable Teaching: Engagement Beyond Classroom organized by Bangladesh English Language Teachers Association (BELTA) at the Department of English Studies, State University of Bangladesh on 22 November 2022, conducted by English Language specialist Dr. Wendy Ashby
• Attended Association of Teachers of Literatures in English, Bangladesh (ATLEB's) first in-person workshop on Writing and Publishing in Literary Studies on 5 August 2022, conducted by Professor Fakrul Alam and Professor Rezaul Haque

Rani J., Saha S., Ferdous F., Rahman M.A. (2024), Assessment of the Bangladeshi antibiotic market: Implications of the WHO AWaRe classification and dosage form availability on antimicrobial resistance. Journal of Infection and Public Health, 17(12), 1-10. Article 102587. No.12:102587.

Rani J., Sadik G. (2024). “Isolation and characterization of cholinesterase inhibitors from Wedelia trilobata”, International Conference on Pharmaceutical and Health Sciences (ICPHS). (6-7 December 2024).

Rani J., Saha S., Rahman M.A. (2024). “Inappropriate marketing of Watch and Reserve class antibiotics in Bangladesh is posing big threat to the evolution of multidrug-resistant bacteria”, International Conference on Advances and Challenges through Translational Research in Biological Sciences. (27 April 2024).

Rani J., Saha S., Rahman M.A. (2023). “An analysis of antibiotic marketing of AWaRe (Access, Watch and Reserve) class antibiotics in Bangladesh”, International Conference on The Role of Science and Technology Towards 4IR. (5-6 October 2023).

• Jahan, M.R., Aziz, F.I., Ema, M.B.I., Islam, A.B. and Islam, M.N., 2019, June. A wearable system for path finding to assist elderly people in an indoor environment. In Proceedings of the XX International Conference on Human Computer Interaction (pp. 1-7). [Click Here]
• Islam, M.N., Jahan, M.R., Ali, A., Rony, S., Anannya, T.T., Aziz, F.I., Bayzed, M., Yeazdani, A. and Rabbi, M.F., 2019. Design and development of an intelligent seed germination system based on iot. In Advances in Information and Communication Technologies for Adapting Agriculture to Climate Change II: Proceedings of the 2nd International Conference of ICT for Adapting Agriculture to Climate Change (AACC'18), November 21-23, 2018, Cali, Colombia (pp. 146-161). Springer International Publishing. [Click Here]
• Rahman, M.A., Liu, S., Li, R., Wu, H., Jahan, M.R. and Kwok, N., 2018, April. A review on brightness preserving contrast enhancement methods for digital image. In Ninth International Conference on Graphic and Image Processing (ICGIP 2017) (Vol. 10615, pp. 794-804). SPIE. [Click here]

Ashrafi, D. M., Iskender, A., Cavusoglu, M., & Chowdhury, S. H. (2026). From paper to pixels: Modeling the factors of consumers’ dining satisfaction with digital menus in restaurantscapes. International Journal of Hospitality Management, 133, 104520. [ABS- 3, ABDC- A*, Scopus Q1, WoS (SSCI)]

Ashrafi, D. M., Akter, S., Rahman, M. S., Ahmed, S., & Chowdhury, M. F. (2026). Modelling the factors influencing e-satisfaction and e-advocacy in organic food services: a hybrid PLS-SEM and ML approach. Journal of Modelling in Management, 1-65. [(ABDC- C, WoS (ESCI), and Scopus (Q1)]

Chanda, R. C., Vafaei-Zadeh, A., Hanifah, H., Nikbin, D., & Ashrafi, D. M. (2026). Investigating the factors raising customers’ concern to continue using AI-supported customer care services of banks: A hybrid SEM–ANN approach. Aslib Journal of Information Management, 1–46. https://doi.org/10.1108/AJIM-03-2025-0139 [ABDC- B, Scopus Q1, WoS (SSCI)]

Ahmed, S., Ashrafi, D. M., Ahammad, M. F., Rahman, M. K., & Sakib, M. N. (2026). Role of governance on patient safety in private hospitals through the mediating effects of teamwork and continuous improvement. International Journal of Quality & Reliability Management, 43(2), 406-434. [(ABDC- B, WoS (ESCI), and Scopus (Q1)]

Ashrafi, D. M., Sattar, M., & Jalal, R. (2025). What influences digital natives’ susceptibility to cyber phishing scams?. Journal of Financial Crime. [(ABDC- B, Scopus Q1)]

Ashrafi, D. M., Islam, K. F., Shahid, T. S., & Sarker, M. A. R. (2025). Going green or staying grey: modelling the factors of green tech product purchase behaviour through interpretive structural modelling and MICMAC approach. Journal of Science and Technology Policy Management. [(ABDC- B, WoS (ESCI), and Scopus (Q1)]

Ahmed, S., Ashrafi, D. M., Annamalah, S., Shahid, T., & Al Masud, A. (2025). Determining the attitude and intention to use digital land services in an emerging economy. The TQM Journal. [(ABDC- B, WoS (ESCI), and Scopus (Q1)]

Ashrafi, D. M., Akhter, M., Sarker, M. A. R., Ferdousi, F., & Shahid, T. (2025). Investigating the interconnected dynamics between e-WOM and quality performance dimensions in car dashcams through a symmetric and asymmetric modelling approach. The TQM Journal. [(ABDC- B, WoS (ESCI), and Scopus (Q1)]

Ashrafi, D. M., Ahmed, S., Rahman, M. S., Chowdhury, S. H., & Faruqui, M. F. (2025). Does navigation quality and safety quality motivate users’ to recommend smart helmet technologies? The roles of trust and anthropomorphism. The TQM Journal. [(ABDC- B, WoS (ESCI), and Scopus (Q1)]

Ashrafi, D. M., Iskender, A., & Shahid, T. (2025). Bytes to bites: Investigating QR code menu use behavior and green satisfaction in the restaurantscapes through a hybrid PLS-SEM and machine learning approach. Journal of Foodservice Business Research, 1-47. [(ABDC- C, WoS (ESCI), and Scopus (Q2)]

Ashrafi, D.M., Mone, F. H., Zabeen, M., Sarker, M. A. R., & Shahid, T. (2024). What Drives Users to Recommend Mobile Fitness Apps? A Three-Stage Analysis Using PLS-SEM, Machine Learning, and fsQCA. International Journal of Human–Computer Interaction, 1-31. [(ABDC- B, WoS (SSCI), and Scopus (Q1)]

Ahmed, S., Ashrafi, D. M., Paraman, P., Dhar, B. K., & Annamalah, S. (2024). Behavioural intention of consumers to use app-based shopping on green tech products in an emerging economy. International Journal of Quality & Reliability Management, 41(6), 1496-1518. [(ABDC- B, WoS (ESCI), and Scopus (Q1)]

Ashrafi, D. M., & Akhter, M. (2024). The green Fintech paradox: understanding the dynamics of green brand positioning and user decision-making in the digital financial landscape. Journal of Modelling in Management. Ahead of Print. [(ABDC- C, WoS (ESCI), and Scopus (Q1)]

Chanda, R. C., Vafaei-Zadeh, A., Hanifah, H., Ashrafi, D. M., & Ahmed, T. (2024). Achieving a Sustainable Future by Analyzing Electric Vehicle Adoption in Developing Nations through an Extended Technology Acceptance Model. Sustainable Futures, 100386. [(WoS (ESCI), and Scopus (Q1)]

Ahmed, S., Chowdhury, U. Y., Ashrafi, D. M., Choudhury, M. M., Ahmed, R., & Ahmed, R. (2024). Speak, search, and stay: determining customers' intentions to use voice-controlled artificial intelligence (AI) for finding suitable hotels and resorts. Journal of Hospitality and Tourism Insights. [(ABDC- C, WoS (ESCI), and Scopus (Q1)]

Ahmed, S., Ashrafi, D. M., Ahmed, R., Ahmed, E., & Azim, M. (2024). How employee engagement mediates the training and development and work–life balance towards job performance of the private banks?. The TQM Journal. Ahead of Print. [(ABDC- B, WoS (ESCI), and Scopus (Q1)]

Ashrafi, D. M. (2024). Technology Takes the Wheel: Unveiling the Drivers of Car Dashcam Adoption. International Journal of Innovation and Technology Management, 2450024. (WoS (ESCI), and Scopus (Q2)

Ashrafi, D. M., & Maoua, J. (2024). Harvest to basket: understanding drivers of organic food purchase behaviour through interpretive structural modelling and MICMAC approach. Journal of Modelling in Management. Ahead of Print. [(ABDC- C, WoS (ESCI), and Scopus (Q1)]

Ashrafi, D. M., Ahmed, S., & Shahid, T. S. (2024). Privacy or trust: understanding the privacy paradox in users intentions towards e-pharmacy adoption through the lens of privacy-calculus model. Journal of Science and Technology Policy Management. Ahead of Print. [(ABDC- B, WoS (ESCI), and Scopus (Q1)]

Ahmed, S., Ahmed, R., Ashrafi, D. M., Ahmed, E., & Annamalah, S. (2024). Building Trust in Cybernetic Payment Network: Insights from an Emerging Economy. Journal of Open Innovation: Technology, Market, and Complexity, 100331. [(Scopus (Q1)]

Ashrafi, D. M., Chowdhury, S. M., Habiba, W., Chowdhury, S. H., Alam, M. S., Zabeen, M., & Sarker, M. A. R. (2024). Rigidity or fluidity? Does variety-seeking vary based on perceived threat during the COVID-19 pandemic? Sri Lanka Journal of Social Sciences, 46(2), 197-211 [(Scopus-Q4)]

Ashrafi, D. M., Easmin, R., & Anwar, T. (2023). Funding Dreams, Fueling Causes: Individuals' Behavioral Intentions Toward Donation-Based Crowdfunding. SCMS Journal of Indian Management, 20(4). [(Scopus-Q4)]

Ashrafi, D. M., & Easmin, R. (2023). Okay Google, Good to Talk to You… Examining the Determinants Affecting Users’ Behavioral Intention for Adopting Voice Assistants: Does Technology Self-Efficacy Matter?. International Journal of Innovation and Technology Management, 20(02), 2350004. [(WoS (ESCI), and Scopus (Q2)]

Ahmed, S., Alqasmi, I., Ashrafi, D. M., Choudhury, M. M., Rahman, M. K., & Mohiuddin, M. (2023). Determining the intention to use app-based medicine service in an emerging economy. International Journal of Healthcare Management, 1-15. [(ABDC- B, WoS (ESCI), and Scopus (Q1)]

Ahmed, S., Hawarna, S., Alqasmi, I., Ashrafi, D. M., & Rahman, M. K. (2023). Mediating role of lean management on the effects of workforce management and value-added time in private hospitals. International Journal of Lean Six Sigma. [(ABDC- B, WoS (SSCI), and Scopus (Q1)]

Ashrafi, D. M., Alam, I., & Anzum, M. (2021). An empirical investigation of consumers’ intention for using ride-sharing applications: Does perceived risk matter?. International Journal of Innovation and Technology Management, 18(08), 2150040. [(WoS (ESCI), and Scopus (Q2)]

Ahmed, S., Alqasmi, I., Ashrafi, D. M., Choudhury, M. M., Rahman, M. K., & Mohiuddin, M. (2023). Determining the intention to use app-based medicine service in an emerging economy. International Journal of Healthcare Management, 1-15. [(ABDC- B, WoS (ESCI), and Scopus (Q1)]

Alam, I., Ashrafi, D. M., & Kabir, M. R. (2023). Buy or Die: An Investigation of Consumers’ Intention to Engage in Unusual Purchasing Behavior Through the Lens of Stimulus-Organism-Response Approach. Malaysian Journal of Consumer and Family Economics, 31(1), 324-463. [(Scopus-Q3)]

Ahmed, S., Hawarna, S., Alqasmi, I., Mohiuddin, M., Rahman, M. K., & Ashrafi, D. M. (2022). Role of Lean Six Sigma approach for enhancing the patient safety and quality improvement in the hospitals. International Journal of Healthcare Management, 1-11. [(ABDC- B, WoS (ESCI), and Scopus (Q1)]

Ashrafi, D. M., & Easmin, R. (2023). The Role of Innovation Resistance and Technology Readiness in the Adoption of QR Code Payments Among Digital Natives: A Serial Moderated Mediation Model. International Journal of Business Science & Applied Management, 18(1). [(Scopus-Q3)]

Ahmed, S., Islam, R., Ashrafi, D. M., Alqasmi, I., Choudhury, M. M., Rahman, M., & Dhar, B. K. (2023). Effects of lean and six sigma initiatives on continuous quality improvement of the accredited hospitals. International Journal of Healthcare Management, 1-13.  [(ABDC- B, WoS (ESCI), and Scopus (Q1)]

Ashrafi, D. M., & Kabir, M. R. (2023). Human or AI? Understanding they key drivers of customers' adoption of financial robo-advisory service: The role of innovation resilience. Journal of Global Business and Technology, 19(1), 19. [(Scopus-Q3)]

Hawarna, S., Ahmed, S., Alqasmi, I., Ashrafi, D. M., Rahman, M. K., & Paraman, P. (2023). The Intricate Relationship of Employee Engagement and Lean Approach toward Quality Improvement of the Public Hospitals. Hospital topics, 1-15. [(Scopus-Q3)]

Ashrafi, D. M. (2023). Managing Consumers’ Adoption of Artificial Intelligence-Based Financial Robo-Advisory Services: A Moderated Mediation Model. Journal of Indonesian Economy and Business, 38(3), 270-301. [(Scopus-Q3)]

Ashrafi, D. M., Al Karim, R., & Barua, A. (2023). Employer branding, job satisfaction, organisational commitment, organizational citizenship behaviour: A moderated-mediation approach. Organizatsionnaya Psikhologiya, 13(4), 83–101. [WoS (ESCI), Scopus-Q4)]

Ashrafi, D. M., Zannat, N. E., Easmin, R., & Dovash, R. H. (2022). Understanding the drivers of passengers’ intention to engage in digital multi-sided ridesharing platforms: Moderating impact of openness to experience and perceived risk. Malaysian Journal of Consumer and Family Economics, 29(2), 305-351. [(Scopus-Q3)]

Ashrafi, D. M., Dovash, R. H., & Kabir, M. R. (2022). Determinants of fintech service continuance behavior: Moderating role of transaction security and trust. Journal of Global Business & Technology, 18(2). [(Scopus-Q3)]

Ashrafi, D. M., Habiba, W., & Alam, I. (2020). An assessment of the behavioural intention for using ride-sharing services: Empirical evidence from a developing country. Malaysian Journal of Consumer and Family Economics, 24(1), 36-62. [(Scopus-Q3)]

Sarker, M. A. R., & Ashrafi, D. M. (2018). The relationship between internal marketing and employee job satisfaction: A study from retail shops in Bangladesh. Journal of Business and Retail Management Research, 12(3). [(Scopus-Q4)]

Ahmed, E., Ahmed, R., Ahmed, S., Choudhury, M. M., Ashrafi, D. M., & Ahmed, R. (2024). Behavioural Intention to Use Voice-Based Artificial Intelligence to Find Hotels and Resorts. In Academy of Management Annual Meeting Proceedings.  

Ashrafi, M. D; Mone, F. H and Sarker, A.R. (2019). An Analysis on work life balance of female doctors in Bangladesh. Presented at International Conference on Business Management arranged by International Islamic University Malaysia, Department of Business Administration, Kulliyyah of Economics and Management Sciences, Malaysia.

Sarker, A. R. and Ashrafi, M. (2018). Engaging Graduates to be Social Entrepreneurs in Bangladesh: Problems and Prospects. Presented at 24th EBES Conference-Bangkok jointly organized by The Faculty of Business Administration, Kasetsart University,

Sarker, A.R. & Ashrafi, M. (2016). Does Internal Marketing Influence Employee’s Job Satisfaction? A Study From Retail Shops In Bangladesh. Emerging Trends in Marketing. Presented at 2nd International Conference on Business Research-2016 organized by East West University, Dhaka, Bangladesh.

2. The Research Seed Grant Initiative (BRACU-RSGI25008)- BRAC University
Project title: Tertiary Business Education in the Artificial Intelligence (AI) Era: Navigating Learners’ Trajectories for RUX-Transformation (Re-skilling, Up-skilling & Cross-skilling)
Role: Co-Investigator

3. CTRG Grant (CTRG-25-SBE-15)- North South University

Project Title: Managerial Sensemaking of Multi-stakeholder Initiative Enacted for Safety Governance in Apparel Supplier Factories of Global Supply Chains

Role: Co-Investigator

1. Ashrafi, D.M. (2026). "YouTube Marketing Communication and Generation Z: Cognitive, Emotional, and Behavioral Attitude Effects". In Digital Advertising and Consumer Behavior. Springer. Ahead of Print. (Forthcoming).

2. Ahmed, S., Ashrafi, D. M., Sakib, M. N., & Ahmed, R. (2025). Unveiling behavioral intention to adopt AI devices in healthcare services: Insights from an emerging economy. In Digital Tools and Data for Innovative Healthcare (pp. 201-223). Academic Press.

Conference Presentation

3rd TESOLBD DIU International Conference, Daffodil International University, December 2025

Traditional Bangladeshi ESL pedagogy often fails to foster instinctive metaphor comprehension among first-year students. This study introduces an AI-integrated multimodal approach, employing text-to-image generators to visualize abstract metaphors within culturally relevant frameworks. Using a within-subjects design, students experienced metaphor instruction both with and without AI-generated visuals. Bloom’s Taxonomy-based tests measured cognitive outcomes, while self-assessments gauged affective responses. Statistical analysis revealed that AI-supported instruction significantly enhanced comprehension and learner confidence. The integration of AI-generated imagery demonstrates a promising pedagogical innovation, uniting cognitive

• Conference Presentation

• International Conference on Teaching English Literature and Interdisciplinarity”, East West University, July 2023

The paper explores the potential and limitations of composing Bangla Free Verse Poetry in collaboration with Generative Artificial Intelligence (AI). Firstly, it analyzes the linguistic structure of both Free Verse Poetry and Bangla Poetry to gain insight into the linguistic nature of Bangla Free Verse Poetry. Then the study employs an experimental methodology to collect and analyze data, providing a quantifiable information pool for its proposed hypotheses. Using the findings as a springboard, the study investigates the difficulties of instructing a predictive text generation algorithm to generate Bangla Free Verse Poetry with genuine meaning. It underlines the level of difficulty to map Bangla poetry using Natural Language Programming (NLP) because of its intricacy, structure, depth of emotion, and semantic complexity. Detailed discussion regarding the mechanics behind predictive text generation used by generative AI systems is emphasized, highlighting their shortcomings in expressing the rich emotional range present in poetry. The research also highlights the requirement for generative AI models to acquire a profound awareness of their own emotional states and the capacity to abstractly convey them into human language. To do this, the AI system must simulate emotional states and use abstract reasoning techniques to create emotionally resonant replies. It also emphasizes the value of each reader's unique perception of poetry as well as their neurological programming, which is based on the nature vs. nurture debate. Ultimately, the paper tries to predict the potential and limitations of creative writing endeavors humans can take on utilizing Generative AI. It emphasizes the need for Generative AI systems to integrate emotional intelligence, linguistic proficiency, and creative expression more deeply, which may lead to far more ambitious creative projects than poetry generation.

Keywords: Free Verse Poetry, Bangla Poetry, Generative AI, Cyborgian Creative Capacity (CCC), Natural Language Processing (NLP)

Poster Presentation

First Runner Up, “Ruptures and Resilience: English Studies in the Now”, North South University, November 2022

This research explores the implementation of the Post-Suggestopedic Method in addressing language learning challenges among young adult learners who have experienced trauma. The study investigates how this innovative educational approach, which builds upon the principles of suggestopedia by incorporating contemporary psychological insights and pedagogical techniques, can effectively support and enhance the second language (L2) acquisition process for this specific learner demographic. Through a combination of qualitative and quantitative methodologies, the research aims to evaluate the effectiveness of the Post-Suggestopedic Method in creating a supportive learning environment that not only facilitates language learning but also addresses the unique needs of trauma-affected individuals, thereby contributing to the field of language education and trauma recovery.

• Conference Presentation

• The Nation and Its Imagination: Culture and Creative Industries in Bangladesh, International Conference, Independent University of Bangladesh, March 2026 

• The proliferation of large language models (LLMs) in creative writing has raised critical questions about authorial authenticity, skill differentiation, and the future of literary production. This double-blind experimental study investigates whether AI-assisted narrative endings reduce perceptible quality differences between professional and amateur fiction writers—a phenomenon termed the “leveling effect.” Employing a 2×2 mixed-factorial design with Latin Square counterbalancing, 120 readers evaluated narrative endings across 10 short stories (5 professional, 5 amateur) in both human-original and GPT-4o-augmented conditions. Results were analyzed using Linear Mixed-Effects Models (LMM) and Signal Detection Theory (SDT) to assess both quality perception and readers’ ability to detect AI intervention. Preliminary findings suggest that AI augmentation disproportionately elevates amateur writing quality (Δ Mamateur = +1.42 vs. Δ Mprofessional = +0.38 on narrative transportation scales, p < .001), while simultaneously reducing stylistic distinctiveness. Readers demonstrated above-chance AI detection accuracy (d’ = 0.74) but with significant false-alarm rates, indicating perceptual ambiguity in hybrid human-AI texts. This study contributes to computational creativity scholarship by providing empirical evidence for AI’s role as a “stylistic equalizer” and raises urgent questions about authorship attribution, literary pedagogy, and the preservation of authorial voice in increasingly AI-mediated creative industries.
  Keywords: artificial intelligence, narrative generation, computational creativity, authorship, literary quality assessment, human-AI collaboration

The practice of channeling energies derived from suffering into an act of healing, leading to apositive transformation is not new in the world of literature. Walcott and Brathwaite both have partaken in this practice. The suffering in Walcott and Brathwaite’s case is caused, largely, due to owning a diasporic identity. However, along with it, also weighs heavy the history of a wounded past. They have channeled this suffering into a creative force by producing works that sublime the angst that is not simply exclusive to them but flows through the majority of the Caribbean population. Walcott and Brathwaite have justified their suffering of identity crisis through helping a nation heal its wounds, and in certain contexts, making it transcend its former self to a healthier form. However, they have crafted unique styles to achieve that end. The paper attempts to highlight the differences as well as similarities between the methods and perceptions of these two poets in this regard
(PDF) The Craft of Sublimation: A Comparative Study on the Portrayal of Suffering in. Available from: https://www.researchgate.net/publication/378262986_The_Craft_of_Sublimation_A_Comparative_Study_on_the_Portrayal_of_Suffering_in [accessed Feb 17 2024].

Dewan Mehrab Ashrafi, Mahnoor Sattar, Md. Miad Uddin Fahim; “Why Digital Natives Perpetrate Smishing in Emerging Digital Economies?". Journal of Financial Crime, (2026). (ABDC-B, SCOPUS indexed Q1) (Forthcoming) 

Tanbir Ahmed Chowdhury, Md, Miad Uddin Fahim, Rafayat Jalal (2026). Debunking Financial Performance of State-Owned and Private Commercial Banks in Emerging Economy: A study on Bangladesh. The Journal of Developing Areas, Tennessee State University College of Business, USA. ProjectMUSE. (ABS Indexed) (Forthcoming) 

Fahim, M.M.U., Huq, Z.Z. & Mosharrof, M.F. Does environmental, social, and governance disclosure impact credit access and quality of banks? Moderating role of corporate governance. Int J Discl Gov (2026). DOI: https://doi.org/10.1057/s41310-026-00361-3  (ABDC-B, ABS-2, Scopus-Indexed Q2) Link: https://rdcu.be/e4fNJ 

Sattar, M., Jalal, R. & Fahim, M.M.U. (2025). What Causes Non-Performing Loans to Soar? Empirical Evidence from An Emerging Economy. Bank Parikrama, 50(2). DOI: http://doi.org/10.64204/BP1019-7044/50(2)/A20254 (ABDC-C Indexed)

Fahim, M.M.U. and Amin, S., (2024). An empirical investigation of herd behaviour in COVID-19 perspective: evidence from Dhaka stock exchange. Global Business and Economics Review, 34(2), pp.219-240.  DOI: https://doi.org/10.1504/GBER.2026.151147 (Scopus-Indexed, Q4, ABDC-C, ABS-1)

Khan, M.S. and Fahim, M.M.U., 2021. "The four-factor model and stock returns in Bangladesh." International Journal of Accounting & Finance Review, 6(2), pp.133-149. DOI: https://doi.org/10.46281/ijafr.v6i2.1122

• Fahim, M.M.U. (Presenting Author) & Amin, S. (2025). Digital Financial Literacy, Financial Behaviour and Locus of Control: Do They Matter for Financial Well-Being? Moderating Role of Risky Investment Intention. International Conference on Financial Literacy and Economic Wellbeing (ICFLEW 2025), BRAC University, Dhaka, Bangladesh.

Title: Do Quality Dimensions of m-Fashion Rental Apps Influence the e-WOM Intention among Urban Gen Z Social Media User in Bangladesh

Position: Co-researcher

Research Grant: The project will be funded by East West University Center for Research and Training (EWUCRT), 2026

Status: Waiting for fund disbursement 

This study examines the attitudes of undergraduate and graduate English majors toward ‘native’

and ‘non-native’ English accents and explores how these attitudes influence their identity

formation. It aims to determine participants’ perceptions of the status and importance of different

English accents, their self-assessment of their own accent, and the relationship between accent

and identity. Employing an explanatory sequential mixed-methods approach, the study integrates

a questionnaire administered to 105 students (54 first-year undergraduates and 51 M.A. graduates)

at a public university in Bangladesh, complemented by focus group discussions analysed through

grounded theory of the constructivist design. Quantitative data are analysed using descriptive

statistics and Levene’s t-test to identify differences between the two groups of participants, while

qualitative data are examined through manual coding. Findings show that participants generally

reject the notion of a ‘native’ English accent as the definitive ideal and do not regard a ‘non-

native’ English accent as inferior. Nevertheless, quantitative data indicate that participants

perceive a ‘native’ English accent as socially prestigious, suggesting a desire to acquire it.

Qualitative discussions reveal deeper power dynamics rooted in colonial history, with participants

expressing a preference for developing a 'standard regional accent' that preserves their linguistic

heritage and aligns with local vocal norms, rather than aspiring to emulate a 'native’ English

accent.

1. Tanbir Ahmed Chowdhury, Md, Miad Uddin Fahim, Rafayat Jalal (2026). Debunking Financial Performance of State-Owned and Private Commercial Banks in Emerging Economy: A study on Bangladesh. The Journal of Developing Areas, Tennessee State University College of Business, USA. ProjectMUSE. (ABS Indexed) (Forthcoming) 
2. Sattar, M., Jalal, R. & Fahim, M.M.U. (2026). What Causes Non-Performing Loans to Soar? Empirical Evidence from An Emerging Economy. Bank Parikrama, 50(2). DOI: http://doi.org/10.64204/BP1019-7044/50(2)/A20254 (ABDC Indexed)
3. Ashrafi, D. M, Sattar, M., & Jalal, R. (2025). What Influences Digital Natives' Susceptibility to Cyber Phishing Scams? Journal of Financial Crime, DOI: https://doi.org/10.1108/JFC-01-2025-0021 (ABDC & SCOPUS Indexed)
4. Sattar, M., & Jalal, R. (2024). Impact of Covid-19 on Firm Performance: A Systematic Literature Review Using PRISMA Framework. Journal of Risk Analysis and Crisis Response, 14(4). DOI: https://doi.org/10.54560/jracr.v14i4.561 (SCOPUS Indexed)